How Hairfree Smashed Their Sales Records 2 Months In a Row

Hairfree Ballina & Coffs Harbour

The Challenge

Hairfree is a national laser hair removal franchise founded in 2004. Having conducted over 2 million treatments, they use only medical grade equipment for all their treatments.

With their new patient numbers on the decline each month, Hairfree Coffs Harbour and Ballina approached us to get more bums on beds. The brief was simple, however the execution was difficult due to the small audience sizes surround the clinics.

We decided to run highly targeted and hard-hitting Social Media Ads on Facebook and Instagram with the goal of generating more Free Consultations. Fast-forward 3 months and Hairfree broke their sales record from 12 months prior! The following month, they broke this record again thanks to our Ad campaigns!

Key problems

  • New patient numbers were declining each month
  • Social Media advertising was incredibly tough due to the small audience sizes surround the clinics

Our Digital Marketing Strategy

SpikeMedia worked closely with Hairfree to research the target audience and create ads that would stop prospects scrolling on the feed and engage with our offers.

The execution of this strategy guaranteed the satisfaction of our client by blowing their KPI’s out of the park each month.

The Approach

  • Complete Audit of previous advertising efforts to extract any golden nuggets
  • Comprehensive customer research on Facebook and Instragram
  • Created carousel ads with top offers and laser-targeting them to our audience on Social Media
  • Setup a leads management system for the monitoring of ROI

Elle Vickery
Owner, Hairfree Coffs Harbour & Ballina

SpikeMedia have produced incredible results for both my businesses... and quickly! They really know their stuff and I can’t recommend them enough!

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