How Norrsken Ko. Catapulted To The First Page Of Google In Under 3 Months

Norrsken Ko.

The Challenge

Norrsken Ko. is a Sydney-based collective of creatives, creating beautiful, simple spaces for savvy urban householders to live, work and rest.

They take a fresh approach to the architectural design and construction process founded on over 30 years of combined industry experience. With a portfolio of more than 1,000 successful projects completed over our careers, Norrsken understand the complexities involved in design and construction.

Only having received 2 enquiries online over the previous 12 months, Norrsken Ko. knew that if they want to take their business to the next level, digital marketing would play a critical role. They were barely visible online, ranking >100 for almost all of their industry keywords.

They approached us to provide them with a strategy for increasing their leads and sales online. Fast forward 4 months down the track, and our digital strategy catapulted them to the first page of Google, plus continues to provide them fresh town planning leads each day via Google AdWords. Learn about our approach below:

Key problems

  • Poor search engine visibility
  • Word-of-mouth referrals weren’t providing them with the growth they wanted
  • Looking to establish solid online footing and generate leads each day

Our Digital Marketing Strategy

SpikeMedia implemented a comprehensive, tailored solution to increase Norrsken Ko.’s  visibility on the search engines. This included an organic campaign, followed by comprehensive research and implementation of a Google AdWords PPC campaign.

The execution of this strategy guaranteed the satisfaction of our client by blowing their KPI’s out of the park in under 3 months.

The Approach

  • Comprehensive keyword and customer research on Google for organic / paid low-hanging fruit opportunities
  • Optimised the site structure by creating brand new service pages and speeding the site up by more than 2X
  • Tailored blog content strategy to quickly outrank competitor blogs with superior content
  • Exhausting link building strategies and outreach to increase the authority of the site
  • Launch of dedicated Google Ads campaigns which consistently now produce a downpour of leads each day

Arana Wolonhofer
Director / Building Designer, Norrsken Ko.

Spike took our very non existent Google rankings and catapulted us on to PAGE ONE for at least 4 of our search terms in just over 3 months!!! It was a marvellous thing to watch and still is.

What is the SpikeMedia difference?

Unwavering commitment to growth.

We know small business because we used to be one. We understand the excitement but also the challenge of growing a passion into a thriving machine and so we are committed to continued learning and strategising, and moving with the changing digital tides so that you have a digital marketing strategy that rocks.

Unparalleled account management.

We are a boutique agency meaning you are more than a number to us; you are an extension of our team and we'd like to think that we're an extension of yours. Our account managers here at SpikeMedia handle no more than 10 accounts each. What does this mean? Responsive, reliable and personalised attention for all of our clients.

Diversity of thought and experience.

We're not just marketing people. SpikeMedia is made up of a passionate and carefully selected team of computer scientists, savvy programmers, advertising creatives and digital tech nerds who are not afraid to get their hands dirty. What does this mean? Your digital marketing strategies will be heavily considered, debated, and wholistic.

Clear and transparent processes.

For some of you, the digital marketing landscape is a scary one. But we can assure you that Spike WILL not waste your time with technical jargon and unnecessary mumbo jumbo. From our audit process through to our strategies, we cut right through the bullsh*t and get straight to the point with clear, concise and timely communications.

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