How Norrsken Ko. Catapulted To The First Page Of Google In Under 3 Months

Norrsken Ko.

The Challenge

Norrsken Ko. is a Sydney-based collective of creatives, creating beautiful, simple spaces for savvy urban householders to live, work and rest.

They take a fresh approach to the architectural design and construction process founded on over 30 years of combined industry experience. With a portfolio of more than 1,000 successful projects completed over our careers, Norrsken understand the complexities involved in design and construction.

Only having received 2 enquiries online over the previous 12 months, Norrsken Ko. knew that if they want to take their business to the next level, digital marketing would play a critical role. They were barely visible online, ranking >100 for almost all of their industry keywords.

They approached us to provide them with a strategy for increasing their leads and sales online. Fast forward 4 months down the track, and our digital strategy catapulted them to the first page of Google, plus continues to provide them fresh town planning leads each day via Google AdWords. Learn about our approach below:

Key problems

  • Poor search engine visibility
  • Word-of-mouth referrals weren’t providing them with the growth they wanted
  • Looking to establish solid online footing and generate leads each day

Our Digital Marketing Strategy

SpikeMedia implemented a comprehensive, tailored solution to increase Norrsken Ko.’s  visibility on the search engines. This included an organic campaign, followed by comprehensive research and implementation of a Google AdWords PPC campaign.

The execution of this strategy guaranteed the satisfaction of our client by blowing their KPI’s out of the park in under 3 months.

The Approach

  • Comprehensive keyword and customer research on Google for organic / paid low-hanging fruit opportunities
  • Optimised the site structure by creating brand new service pages and speeding the site up by more than 2X
  • Tailored blog content strategy to quickly outrank competitor blogs with superior content
  • Exhausting link building strategies and outreach to increase the authority of the site
  • Launch of dedicated Town Planning Google Ad campaigns which consistently now produce a downpour of leads each day

Arana Wolonhofer
Director / Building Designer, Norrsken Ko.

Spike took our very non existent Google rankings and catapulted us on to PAGE ONE for at least 4 of our search terms in just over 3 months!!! It was a marvellous thing to watch and still is.

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