How Parramatta Actors Centre Tripled Their Organic Traffic In 2 Months

Parramatta Actors Centre

310% Increase To Organic Traffic
310% Increase To Organic Traffic
310% Increase To Organic Traffic
310% Increase To Organic Traffic

The Brief

Parramatta Actors Centre (PAC) is an acting school in the heart of Parramatta with an emphasis on fun and dynamic actor training, and a passion for genuine and spirited community building.

PAC creates and curates acting classes that cater to aspiring actors or to those who simply want to take a leap into the unknown by trying something new. All classes are delivered by highly trained and qualified teachers who have a passion for craft and community. They also offer term and school holiday acting classes to young people in both primary and secondary school.

  • Website
  • Facebook Advertising
  • SEO

Our Solution

Facebook Advertising was doing quite well for Pre Uni, they just hadn’t pulled the trigger. They had a low daily budget and they weren’t leveraging 2 of Facebook Advertising’s most powerful features, Lookalike Audiences and the Lead Generation campaign objective.

We created hard-hitting direct response ads that pinched the biggest nerve in parents – not known EXACTLY how their child is doing in class. We bridged the gap through a lead generation campaign allowing us to collect basic details directly on Facebook and before you knew it, leads began to FLOOD their sales pipeline. Generating 700+ leads and 50+ new customers with a customer lifetime value of roughly $10k each.

The approach? We found what was working and tripled down on it

Finding low hanging fruit is one of our first responsibilities as your marketing team. After the first discovery call, we uncover what worked well in the past that generated you a positive ROI.

At SpikeMedia, we understand that reinventing the wheel is sometimes too cumbersome and flat out expensive. Getting on top of quick wins early on is our prime focus with every new engagement we undertake.

Our High Level Strategy

1. Site audit & Keyword Research

Conduct comprehensive keyword research based on the commercial nature of the keyword, the search volume, relevancy and buyer intent.

2. On-site Optimisation

We ensure your site is up to scratch for scraping by the major search engines. This involves improving site speed, optimising content and much, much more.

3. Off-site Optimisation & Link Building

70% of our time is spent off-site acquiring valuable links on other directories and influential industry sites. The more social proof you have in the form of links to your website, the higher your ranking potential will be.

4. Optimisation & Reporting

We analyse our performance daily, and constantly scout the web for more ranking opportunities. We detail each move we make and provide monthly reports presenting all key metrics such as monthly visits, conversion rate and true ROI.

Why do businesses choose us?


Our business doesn’t exist with you, so it is your right to be looked after. We communicate consistently and listen to your needs. We will always think outside of the box on your behalf and suggest the very best way to utilise digital to empower and grow your business.


We are only as reliable as our word, so when we say we are going to do something, we deliver. Since we understand that delays in communication or deliverables cost you time and money, we make it an absolute priority to remain responsive and reliable.


We market your business as we would our very own. We know that no marketing activity is an end, but a means to an end so we always ensure that we are working towards outcomes and ultimately your return on investment.


The single most important asset. Spike does not and WILL not waste your time. This isn't our first rodeo, we cut right through the bullsh*t and get straight to the point with everything we do.

Let's grow your business

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