How Pre Uni College Grew Their Pipeline by 734 Parents

Pre Uni College

The Challenge

Pre Uni College is a Sydney-based tuition company known for helping children aged 5-18 reach their peak academic potential.

Already having built a solid presence in Western Sydney via strong referrals and excellent social media marketing, Pre Uni College approached us to take their digital marketing to the next level.

As a budding franchise, they needed to understand how to generate leads quickly to provide a rapid ROI for each new franchisee. So we delivered, and just 3 months in, the results were incredible! Over 734 new student enquiries that results in an ROI of over 5X!

Key problems

  • Social Media Advertising wasn’t providing them the volume of leads they wanted
  • Needed a marketing system to ensure new franchisees would fill up quickly
  • Lacklustre Google presence

Our Digital Marketing Strategy

Facebook Advertising was doing quite well for Pre Uni, they just hadn’t created a scalable system. They had a low daily budget and they weren’t leveraging 2 of Facebook Advertising’s most powerful features, Lookalike Audiences and the Lead Generation campaign objective.

We created hard-hitting direct response ads and deployed them via a lead generation campaign allowing us to collect basic details directly on Facebook and before you knew it, leads began to FLOOD their sales pipeline. Generating 700+ leads and 50+ new customers with a customer lifetime value of roughly $10k each.

The Approach

  • Comprehensive keyword and customer research on Google & Facebook for organic / paid low-hanging fruit opportunities
  • SEO strategy to increase organic rankings for top industry keywords
  • Lead generation campaigns via Facebook & Instagram
  • Lookalike audiences based off existing customer databases
  • On-site optimisation and technical SEO audit

Sarika Kapoor
Owner, Pre Uni College

Great agency, delivering clear measurable results! George is a true professional who have the knowledge and the skillset to execute results week-on-week.Extremely glad we chose to grow our brand with them.

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